sashapure is found by Sasha Tseng, an Industrial Designer who leads a vision of brand experience. Her experience has been focusing on Industrial Design for more than a decade. In addition to creating physical objects, she draws maps and coordinates relationships between brand VI, ID, UI and UX to deliver a cohesive story. sashapure is a name created in 2007 to remind her to always keep a pure motivation on creating and living. Over the years, she had various experiences but her core remains the same: to create simple, elegant and thoughtful designs for a better future.
2017 Jan- 2018 Mar Nio USA / Creative Lead Industrial design 2014 July-now Sashapure studio / Design Consultant 2015 Jan-Dec Zebot Home Tech / Creative Director 2012 Nov-2014 Jul Hewlett Packard / Senior Industrial designer 2007 Jul-2012 Oct Lunar / Senior Industrial designer 2004 Aug-2007 Mar BenQ Siemens / Industrial Designer 2002 -2004 Apogee Design / Industrial designer 2003 Jul-Aug Philips / Internship 2001 Jul-Aug Apogee Design / Internship
2017 IF Design Award, Instyler Styling Iron 2016 IF Design Award, ZEBOT Tubbot Vacuum Robot 2014 Red Dot Design Award, HP Display ENVY 24 2013 IF Design Award, HP Spectre One All -in-One computer 2012 IDEA Design Award Silver, HP Omni 27 All -in-One computer 2008 Sound innovation by designboom, Shortlisted entries, Reach in Air 2006 IF Design Award, BenQ Mobile M580 2005 G-mark Design Award, BenQ Mobile M580 2004 New era of Gourmet cooking 2000-2010 by Tsan Kuen, Silver, Toast Messenger 2004 Lite-on Design Awards, Excellent work, Luckiness with u
Hi, I'm Sasha!
Besides design and family, I love yoga, reading books and collecting stories by the inspiring people I met around the world. Looking forward to meeting you!