sashapure is found by Sasha Tseng, an Industrial Designer who leads a vision of brand experience. Her experience has been focusing on Industrial Design for more than a decade. In addition to creating physical objects, she draws maps and coordinates relationships between brand VI, ID, UI and UX to deliver a cohesive story. sashapure is a name created in 2007 to remind her to always keep a pure motivation on creating and living. Over the years, she had various experiences but her core remains the same: to create simple, elegant and thoughtful designs for a better future.
2016 IF Design Award, ZEBOT Tubbot Vacuum Robot 2014 Red Dot Design Award, HP Display ENVY 24 2013 IF Design Award, HP Spectre One All -in-One computer 2012 IDEA Design Award Silver, HP Omni 27 All -in-One computer 2008 Sound innovation by designboom, Shortlisted entries, Reach in Air 2006 IF Design Award, BenQ Mobile M580 2005 G-mark Design Award, BenQ Mobile M580 2004 New era of Gourmet cooking 2000-2010 by Tsan Kuen, Silver, Toast Messenger 2004 Lite-on Design Awards, Excellent work, Luckiness with u
Hi, I'm Sasha!
I’m a designer, a dream maker, and a mother! I’m from Taiwan originally, now I live in Los Angeles. I love reading books, doing yoga, and making meaningful connections with people. As a designer, I devote myself to make things better for people. I always feel blessed when given the opportunity to make dreams come true. As a mother, I keep getting inspired by my son; and growing my strength by the love for him.