Sasha Tseng is an industrial designer and creative leader with more than a decade of experience across agencies, global tech companies, and fast-growing startups.
Formerly Head of Design at Nooie, she led Industrial Design, Brand, Packaging, and UX/UI, shaping cohesive product experiences from concept through manufacturing. Her specialties include brand strategy, product design, form and CMF development, and creating unified design languages—both physical and digital—that connect emotionally with users.
She enjoys learning new things, finding balance between aesthetics and function, and working with people.
Recognization
2024 Red Dot: Nooie Baby Monitor
2023 IF: Nooie Robot Vacuum
2022 IDA Gold: Nooie Pro Cam
2022 IDA Bronze: Nooie Robot Vacuum
2022 CMF Design China: Nooie Pet Feeder
2022 Red Dot: Nooie Pro Cam
2021 Red Dot: Nooie Doorbell Cam
2020 CMF Design China: Nooie Doorbell Cam
2019 IDEA: Nooie 360 Cam
2019 European Design: Nooie 360 Cam
2017 IF: Instyler Styling Iron
2016 IF: ZEBOT Tubbot Vacuum
2014 Red Dot: HP Display ENVY 24
2013 IF: HP Spectre One AIO
2012 IDEA Silver: HP Omni 27 AIO
2008 Sound Innovation designboom: Reach in Air (shortlisted)
2006 IF: BenQ Mobile M580
2005 G-mark: BenQ Mobile M580
2004 Tsan Kuen Silver: Toast Messenger
2004 Lite-on Awards: Luckiness with u (excellent work)
Experience
2025
Co-founder, OwnKind Design Studio (Los Angeles)
2014–2024
Consultant, Sashapure Studio – Worked with various clients in USA and China
2018–2023
Co-founder, Chief Design Officer, Nooie (San Francisco)
2017–2018
Creative Lead, Industrial Design, NIO USA (San Francisco)
2015
Creative Director, ZEBOT Home Tech (Los Angeles)
2012–2014
Senior Lecturer, Industrial Design, California College of the Arts (San Francisco)
Senior Industrial Designer, Hewlett Packard (Sunnyvale)
2007–2012
Senior Industrial Designer, LUNAR (San Francisco)
2004–2007
Industrial Designer, BenQ Siemens (Taipei)