Recognization

• 2024 Red Dot: Nooie Baby Monitor

• 2023 IF: Nooie Robot Vacuum

• 2022 IDA Gold: Nooie Pro Cam

• 2022 IDA Bronze: Nooie Robot Vacuum

• 2022 CMF Design China: Nooie Pet Feeder

• 2022 Red Dot: Nooie Pro Cam

• 2021 Red Dot: Nooie Doorbell Cam

• 2020 CMF Design China: Nooie Doorbell Cam

• 2019 IDEA: Nooie 360 Cam

• 2019 European Design: Nooie 360 Cam

• 2017 IF: Instyler Styling Iron

• 2016 IF: ZEBOT Tubbot Vacuum

• 2014 Red Dot: HP Display ENVY 24

• 2013 IF: HP Spectre One AIO

• 2012 IDEA Silver: HP Omni 27 AIO

• 2008 Sound Innovation designboom: Reach in Air (shortlisted)

• 2006 IF: BenQ Mobile M580

• 2005 G-mark: BenQ Mobile M580

• 2004 Tsan Kuen Silver: Toast Messenger

• 2004 Lite-on Awards: Luckiness with u (excellent work)

Based in Los Angeles after a decade in San Francisco, Sasha brings over ten years of industrial design expertise to a holistic approach to brand experience—ensuring every touchpoint tells a cohesive story.

Her career spans global corporations like HP and BenQ, design agency LUNAR, and the fast-paced world of startups. As former Head of Design at Nooie, she oversaw everything from ID and CMF to UX and marketing, building a unified design language from the ground up.

Sasha specializes in making complex technology feel intuitive and emotionally resonant—whether for a smart home product or an automotive brand. Beyond form development, she focuses on scalable design systems and cross-functional team processes built on clarity and trust.

She believes good brands connect people, products, and values. Looking ahead, she is drawn to wellness, education, and sustainability—areas where design can shape how we live and engage with the world.

Experience

2025 Co-founder, OwnKind Design Studio (Los Angeles)

2014–2024 Consultant, Sashapure Studio

2018–2023 Co-founder, Chief Design Officer, Nooie (San Francisco)

2017–2018 Creative Lead, Industrial Design, NIO USA (San Francisco)

2015 Creative Director, ZEBOT Home Tech (Los Angeles)

2012–2014
Senior Lecturer, Industrial Design, California College of the Arts (San Francisco)
Senior Industrial Designer, Hewlett Packard (Sunnyvale)

2007–2012 Senior Industrial Designer, LUNAR (San Francisco)

2004–2007 Industrial Designer, BenQ Siemens (Taipei)

Education

2005 Taiwan University of Science and Technology, Master of Industrial Design

2020 MIT Sloan School of Management - Innovation Leadership Bootcamp